Business Strategies

There is no such thing as a boring product; only a boring marketing campaign. When you are selling a product, the last thing that you want your marketing campaign to do is to be mediocre. Of course, the impact that you want to achieve is interest and excitement among your target consumers. What you do […]

If there’s one thing that’s constant in life, it’s change. An ideology, practice, or strategy will fail to stay relevant if it cannot keep up with the demands of its circumstances; it would have to keep evolving by accommodating new information and developing better responses to its stimuli. Try to imagine that you’re driving on

No matter how hard you try to win, all your efforts will be futile if you’re in the wrong competition. That’s why it’s important to gauge your capabilities both as an individual and a business owner. If you know how far your business can go and what your business can do, success will soon follow.

Running a small business is like a full-time job, except that there is more pressure on your shoulders and ‘full-time’ can feel like sixteen hours every day. Going off of that, small business owners often wear multiple hats aside from being the owner, and this could mean doing many of the processes, including accounting, on

Online shopping is an ideal way to purchase what you need when your schedule’s packed or when you’re in the middle of a pandemic (which would most likely be the reason, seeing how the world is today). With it being convenient and practical, most consumers opt to make their purchases online rather than drop by

With remote work quickly becoming the standard arrangement for numerous workplaces, you may have found yourself with the desire to pursue side hustles outside of your full-time job. Part-time gigs are an excellent opportunity to explore other skills and interests. But while many of us want the benefits of extra income, not everyone has the

In this age of cab-hailing apps, electric cars, and affordable cars, it's easy to ignore this one vehicle that gave us the first taste of traveling on streets with wheels: the bicycle. But it seems that bikes are making a big comeback as various cities and studies are starting to discover the untapped benefits of

A lot of people don’t believe in going to college, much less getting a master’s degree. And understandably so as tuition fees can easily empty a bank account. The opportunity cost is that one can make much more money instead of going through with their educational journey. Many also believe that finishing high school is enough.