Businesses have a responsibility to customers. Products and services need to be at high-quality levels all the time, ensuring that people who made a purchase will get their money’s worth. The customer journey should also be a pleasant experience. People who suffer from inconvenience might not become regular consumers of a brand that doesn’t value their time. The content produced by your digital marketing team is also part of the process, making it necessary to proofread and double-check everything before posting them on social media platforms and business resource pages.
The responsibilities for customers are endless, but there is another task developing. The pandemic forced companies to adjust their operations, with most of them undergoing digital transformation. However, some parts of the business operations will remain on the traditional side of execution. One of them is the business store.
While it is okay to move to digital means to sell products, your investment in a commercial establishment might end up going to waste. Still, it means your company will be responsible for your customers amid the pandemic. Their health and safety are on your hands when they visit your store, making it necessary to perform these steps.
Face Mask Reinforcement
Shops are reopening as multiple COVID-19 vaccines are already in the rollout phase. Vaccinated customers receive extra protection from the virus, allowing them to enjoy the outdoors with more relief than those who did not get the shot. But by no means are people safe from the virus.
While preventing the symptoms and condition from becoming life-threatening, the vaccine will not prevent contagion and spread. As a result, face masks remain a necessity when customers visit stores.
Some people might not have enough supplies in their pockets. When their face masks break, they will expose themselves to the air of your high-traffic store. Fortunately, stores can provide the basic supply. However, some customers might be unwilling to put on a face mask. As a responsibility to other people’s health and safety in your establishment, the best course of action is to prevent the unmasked person from entering.
Sanitation Station
People will visit your store coming from different directions. There is no way your staff can identify where they went, and some of those locations might be public areas with a high risk of infection. Contact tracing efforts can help companies out, but that means customers already have the virus. Your store’s reputation will suffer when people mark it as an area where a breakout happens, making it necessary to keep people who visit safe at all times.
Businesses do not know where their visitors went, but the moment they plan to enter the shop is within their control. COVID-19 can settle on surfaces, which means clothes and skin could contain remnants of the virus. A sanitation station will be necessary to ensure that customers will not enter the premises as a threat to others.
Temperature Checkpoint
The sanitation station ensures that the customers will enter your facilities without traces of COVID-19. There is a possibility that they are already carriers without even knowing it. People infected with the virus might not exhibit symptoms within the first 14 days. That is enough time for people to walk into your store without knowing that they are spreading COVID-19.
One of the early symptoms is fever. A high body temperature could become an indicator of the virus, making it necessary to avoid risks. Fever detection cameras can help you identify who might have COVID-19. Once someone displays high body temperature, countermeasures need to be present and fast.
Social Distancing Protocols
Despite efforts to maintain a safe environment for customers, there remains unpredictability in a public space. It is risky to put people in one crowded area amid the pandemic., and your company might suffer from repercussions. Even with the protection from face masks and sanitation, there is a chance that people can spread the virus. Fortunately, social distancing protocols provide the lowest percentage of infection.
Limiting the number of people entering the establishment should be your top priority. When customers enter the store, the staff should always remind them to stay at least six feet away from each other. Your personnel, exposed to the most risks, will require protective barriers when interacting with customers. Social distancing is a must-have for any establishment, ensuring that infection remains low.
Businesses need to adapt to operational adjustments because of the pandemic, and they might be long-term. While most of the internal processes take priority, the customer experience should also receive adequate attention. People’s health and safety are on the line, so business owners should make the adjustments with utmost priority.
