Business Strategies

Kids are often excited to go to college. It will be the first time that they will be away from their parents. Their university years will be their first taste of independence. But it can also be quite challenging. Your role is to prepare them for this demanding phase. Preparing them for college does not […]

Marketing a small business is quite the challenge. You’re faced with the task of introducing your brand, making it stick, and converting traffic into sales. The limited resources you have, both in time and money, don’t leave you a lot of room for errors. This is why you must make every effort count by foolproofing

Financial literacy is a crucial part of starting an enterprise. Small business owners need strong skills in financial management. Learning how to manage your company’s finances will distribute your revenue to essential company expenses. Find ways to maximize your company’s budget. Credit card promos for small businesses can help you achieve your business goals. Like

The franchise model provides an ideal business venture for entrepreneurs who have limited skills and experience in the business. When you buy a franchise, you are also paying for the brand name, the company’s business model, the existing systems in place, marketing, and other things that you would otherwise have to build yourself if you

Modern technology such as robotics has changed the way people do business. When they were first introduced, robots were used in manufacturing firms such as car companies to speed up the manufacture of products to meet growing demands from prospective customers. Now, the use of robots is no longer limited to making more products. They

A marketing term has turned the marketing industry on its head in the last decade like no other. Customer experience (CX) in the digital age is ever-evolving, and as a result, marketers must be attentive to customer experience trends to stay up. Helping customers and making them happy is of primary importance to almost 55%

Marketing and advertising costs take up a large chunk of the budget of businesses. These days, the expenditure covers both digital advertising and media advertising offline. Statista forecasts that the total digital advertising spending in the United States will reach $171 billion in 2021, while $175.9 billion will be spent on media advertising offline. There

Businesses collect several pieces of information from their customers. Some examples include their IP addresses, search and browsing history, ads they interact with, and many others. These pieces of data are very sensitive. And malicious parties will do what they can to access this data and use it for nefarious purposes. For example, they can

Across the relentless vaccination efforts and pandemic-induced economic recession, none will deny the impact Covid-19 had on the world that has cemented itself in the annals of history as one of the most globally disruptive viruses of the 21st century. In fact, despite it being over a year since the initial appearance of the virus,